Basic SEO is fairly simple to undertake, however the rules of the game are always changing.  The suggested steps below are only a beginning of any Internet marketing campaign using SEO.

 

  Title Tag (attribute) - Keyword phrases should be in the title tag of each web page. This is probably the most important factor in determining page rankings in search engine results. This is generally what is shown as the page title in search results.

  Description Tag - Using the keyword phrase in the description meta tag is still important for some search engines. It is shown below the title in the listing. Some search engines spider the page and select the text to be used in their description.

  Visible Text - Keywords also should be mentioned in the visible text of a web page. The most important keywords should be listed at the top of any page and in bold text if possible. The selected keyword phrases should be placed a few times in the visible text of a site page if possible.

  Alt Tag - Include the keyword phrase in the Alt tags for pictures and graphics. Remember the search engine spiders don't see pictures or illustrations.

  Links from other Sites - Some search engines use a formula that includes how many, and what quality, inbound links a webpage has. Quality page links are important in rankings especially since Google and Yahoo use this variable in determining their search results. Links with your selected keyword phrase in their text are the most important.