SEO is search engine optimization.  SEO is an Internet marketing skill that uses high impact keywords to increase Web page rankings in non-paid (organic) search results. To locate products or services on the Internet, your customers will primarily use organic search results. 

Most potential customers don't come to your site from pay-per-click ads, unsolicited email or flashy banner ads.  Even having a "cool" design doesn't bring searchers to your Web pages.  A Website will not receive maximum exposure to qualified customers in search unless SEO best practices are included in the design.

Highly ranked Web pages are much more likely to be viewed by potential customers in need of your products or services. To receive a top 10 listing for your Web pages the code that creates each page needs to be optimized to be search engine relevant for selected high impact keyword phrases.

A quality link building strategy is also an important part of any SEO marketing effort.  This off-site factor also affects where a Web page is ranked in search results.  Google calls this "Page Rank" and is one of many variables in their ranking formula.  PR is a gauge of site quality based on inbound links.

Now some bad news.  If your site has a new URL (address) it will take around a year to see the full results of any SEO efforts on Google.  A pay-per-click campaign would be a good option until organic search traffic begins to pick up.  If you already have a site URL that is over a year old the improved results can show up in a couple of weeks in Google search.  The message here is, the sooner you build a site or start a SEO campaign the sooner the customers that are ready to buy will arrive.

How important is SEO?  The chart below shows the search and news volume in the US for the term "SEO" in Google Trends.  The searches on Google for the keyword "SEO" have increased every year since 2004.

Internet Marketing Services Offered by Maximum Exposure SEO

A holistic approach to Internet marketing is very important for the success of your Website.  Therefore a combination of Internet marketing practices work best for maximizing your return on investment (ROI).  These include a web design that suites your needs, expert copyrighting for both your customers and the search engines and the use of  SEO best practices.

The Internet Marketing Services provided include:

• A site review with a complete keyword phrase analysis of each Web page to be optimized

• Using SEO best practices to make relevant changes to the meta tags and visible text of each Web page

• Expert copyrighting services to help close the sale while keeping SEO needs in mind

• Discussing the need for a link building strategy with important suggestions

• Utilizing local search, universal search, images and video to increase qualified customer traffic 

• Providing detailed custom reports about the progress of the Internet marketing campaign

• Using only "White Hat" search engine optimization techniques which means no spam

• Providing on-site SEO training and seminars

• Analysis of Website analytics

• Exposure through Social Sites and Blogs

Maximum Exposure SEO offers a fee structure based on the Internet marketing services you select and the current design of your Website. All price quotes are free and based on your individual Website marketing needs.